Two Tiers. One Platform.
Both Deliver Real Insight.

Standard tier captures what people do — anonymous, no consent needed, works anywhere. Deep tier captures what people feel — emotion signals, requires delegate opt-in. Both deliver the same core output: a timestamped engagement timeline your team can act on.

Standard Tier

Anonymous behavioural signals

No facial analysis. No biometrics. No consent required. Works at any event for any audience.

Footfall · Dwell time · Movement · Density · Heatmaps · Audio (optional)
Deep Tier

Full emotion signal analysis

FACS Action Unit processing. VAD modelling. Requires delegate opt-in via event registration.

Engagement · Confusion · Delight · Scepticism · Staff effectiveness · VAD scores
✓ Standard Tier — No Consent Required

How Standard Works

Four steps from sensor to report. No facial analysis at any point. Equivalent to an advanced people counter with engagement intelligence built in.

1

Sensor deployment

Sensors placed at zones you want to measure. No specialist hardware required. Works with standard venue infrastructure.

2

Behavioural signal capture

Footfall counted, dwell time measured, movement vs stillness tracked, crowd density mapped. No facial analysis at any stage.

3

Live dashboard

Zone engagement scores, footfall curves, and dwell time data delivered live. Accessible on any device during the event.

4

Engagement timeline report

Post-event report with engagement score over time, peak moments, drop-off points, zone heatmaps, and audience size curve. Delivered within 5 days.

GDPR Position — Standard Tier

No facial recognition. No biometrics. No individual data of any kind. Standard CCTV signage noting that analytical sensors are in use is sufficient in most GDPR contexts. No consent forms. No data subject rights to administer. Full documentation →

Deep Tier — Delegate Opt-In Required

How Deep Works

Five steps from camera to emotional intelligence report. Facial muscle movements are analysed and discarded immediately — no faces, no biometrics, no identity information stored at any point.

1

Camera deployment

Standard cameras placed at zones. Delegate opt-in collected at event registration before the event opens.

2

FACS AU analysis

44 FACS Action Units extracted from each frame — the discrete facial muscle movements behind every human expression.

3

Frame discarded

Raw frame deleted immediately on the edge device. Only numerical AU values and derived emotion scores leave the device.

4

Live emotion dashboard

Engagement, confusion, delight, and scepticism scores updated every 3 seconds by zone. Confusion alerts fire when thresholds are crossed.

5

Full emotion report

Engagement timeline, emotion breakdown, peak moments matched to content, confusion hotspots, staff effectiveness, and recommendations.

GDPR Position — Deep Tier

Delegate opt-in required — typically one checkbox at event registration. No faces or biometric templates stored. Aggregated signal scores only. We provide DPIA template, consent language, Legitimate Interests Assessment, and Data Processing Agreement. Not facial recognition. Not EU AI Act high-risk. Full documentation →

Same Core Report. Deeper Layer with Deep Tier.

Both tiers deliver

Engagement score over time — full session or full show day
Peak engagement moments — timestamped, named
Drop-off points identified
Audience size curve
Zone heatmaps and dwell analysis
Live dashboard during the event
Post-event PDF report within 5 days

Deep tier additionally adds

Emotion signals — engagement, confusion, delight, scepticism
Live confusion alerts with zone identification
VAD modelling — valence, arousal, dominance
Content matched to audience emotional response
Staff effectiveness windows per team member
Confusion root-cause identification by zone
Cross-event emotion benchmarking (multi-event plans)
View Standard sample report → View Deep sample report →

Neither Tier Is Facial Recognition

This matters for procurement, legal sign-off, and EU AI Act compliance. Standard doesn't touch faces at all. Deep analyses muscle movements — not identity — and is not classified as high-risk AI.

Standard

No facial analysis at any point. Behavioural signals only. Functionally equivalent to an advanced people counter.

Deep

Analyses muscle movements, not identity. No face images stored. No biometric templates. Not EU AI Act high-risk. Not Article 9 GDPR.

Full explanation — not facial recognition →

Discover the Depth of Your Events

See live engagement data, confusion alerts, and post-show ROI reporting in a free 30-minute demo using real event data. No commitment required.

Does Standard tier need delegate consent?