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Deep Tier — Delegate Opt-In

Stand Emotion Intelligence Report

TechConnect Expo 2026 · Stand B14, Hall 3 · 3 days · 5 zones · 1,847 visitors (1,614 opted in to Deep analytics)

1,847

Total visitors

+74%

Net confidence score

Confusion alerts fired

Top staff performer

Net Confidence Score — Stand-Wide, Day 2

09:0011:3014:0016:3018:00

Net Confidence measures positive engagement minus confusion and scepticism. Score above 70% indicates visitors are genuinely interested, not just present.

Zone Performance — Engagement + Confusion + Dwell

Zone	Engagement	Confusion %	Avg Dwell	Alerts
Demo Station	88%	12%	6 min	✓ 1
Entry Zone	82%	12%	3 min	✓ 1
Product Display A	71%	18%	2 min	✓ 1
Meeting Area	67%	8%	2 min	✓ 0
Product Display B	54%	38%	1 min	🔴 4

Product Display B: 38% confusion rate. Highest confusion zone on the stand. Visitors are reading the panel and leaving confused — not interested. The messaging is the problem, not the product.

Confusion Alerts — 3-Day Log

Day/Time	Zone	Duration	Action Taken	Outcome
Day 1 10:14	Product Display B	6 min	Staff redirected	+12% next hour
Day 1 14:32	Product Display B	8 min	None	Score remained low
Day 1 16:05	Product Display A	4 min	Signage adjusted	Resolved
Day 2 09:45	Product Display B	11 min	Messaging simplified	+18% next session
Day 2 13:20	Entry Zone	3 min	Staff briefing updated	Resolved
Day 3 10:30	Product Display B	14 min	Panel covered	+22% next session
Day 3 15:10	Demo Station	2 min	Within threshold	No action needed

Alerts that received an in-show response averaged a +17% engagement recovery in the following session. Alerts that were ignored showed no recovery. Real-time action works.

Staff Effectiveness Windows

Team Member	Zone	Avg Visitor Emotion Score	Sessions	vs Stand Avg
Sarah J.	Demo Station	88%	12	+16%
Mark T.	Product Display A	79%	9	+7%
James R.	Meeting Area	74%	8	+2%
Lucy P.	Entry Zone	65%	11	-7%
Tom W.	Product Display B	52%	10	-20%

Sarah J. is your top performer by a significant margin. Have her brief the team on her demo approach before your next show. Her opening line and case study framing consistently produce the highest engagement response.

Overall Emotion Breakdown — Stand-Wide Average

Engagement

72%

Delight

48%

Confusion

24%

Scepticism

16%

Recommendations for Next Show

1.Expand the demo station. 88% engagement, 6 min avg dwell, 0 sustained confusion alerts. It's your best asset — give it more floor space.

2.Rewrite Product Display B completely. 38% confusion, declining across 3 days, lowest staff performance. One clear outcome statement on the panel — remove all jargon.

3.Put Sarah J. on demo station at peak footfall windows. Her +16% vs stand average during peak hours is your single highest-ROI staffing decision.

!Run a pre-show debrief with Tom W. His zone was already the weakest messaging-wise — pairing him with a struggling panel produced compounding negative results.

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