1.Lead with the case study. It produced the highest delight + surprise combination of the session. Move from min 8 to min 2.

2.Cut or restructure the data slide sequence. 42% sustained confusion for 4 minutes is the single biggest drag on your session score. One slide, one point.

3.Open Q&A at minute 20, not minute 31. The audience delight response when you opened it was stronger than any scripted segment. It's your best tool — use it earlier.

!Scepticism at 14%. Monitor the benchmark stat at 14:05 — some delegates showed scepticism signals when the industry figure appeared. Consider citing source on screen.